Ongoing
JSL Hardware
A connected Shopify experience spanning storefront UX, product merchandising, SEO, and brand content.
ShopifyE-commerce UXSEOBrand Content
Selected Work
For people. · Through research. · By design.
Ecommerce · Product · Brand
E-COMMERCE / BRAND / GROWTH
PRODUCT / UI / SYSTEMS
Product & UI
Viori AI
A calm, AI-powered financial dashboard that replaces overload with clarity—ambient intelligence, focused actions, and a premium dark UI.
FintechAI ProductDashboardConcept Sprint
Product & UI
Aero
Dark-first dashboard system for aviation telemetry—live maps, dense tables, and legible charts.
Design systemDashboardDark mode
Product & UI
Qbit Pay
Blockchain explorer to visualize and track Arweave transactions with accessible, reusable UI patterns.
ReactTypeScriptTailwindAccessibility
Product & UI
aoVest
Token vesting UI on Arweave—clear flows, readable tables, and mobile-first design.
ReactTailwindArweave
Product & UI
Museum App (WIP)
Designing a responsive app/website for a public art museum to advertise exhibitions and events, provide museum info, and enable quick bookings.
ResearchPersonasJourney MapWireframesPrototype
Brand / Visual / Concept
Brand & Visual
Spring/Summer 2025 - Fashion Moodboard
Creative direction study exploring an Elegant Neutral capsule: earthy tones, satin fluidity, and light elegance. Focus on palette, fabric movement, and editorial layout.
FashionArt DirectionIllustratorBrand
Brand & Visual
Absolut Motion
A visual brand study exploring motion, temperature, and minimal form—translated into posters and merchandise for Absolut.
Brand StudyVisual DesignMerchandisePosters
How I work
Designing from clarity into atmosphere.
My process is structured enough to guide confident decisions, but flexible enough to let research, emotion, rhythm, and craft shape the final experience.
Discover
Understand the product, audience, business context, and the moment the experience needs to improve.
Define
Turn research and observations into a focused problem, clear priorities, and measurable intentions.
Structure
Map journeys, content hierarchy, navigation, interactions, and the systems that shape understanding and trust.
Create
Explore visual directions, prototypes, motion, and interface patterns that support the project’s purpose.
Refine
Test, compare, and polish the experience across usability, accessibility, responsiveness, performance, and conversion.
Learn
Review what changed, what became clearer, and what should be improved in the next iteration.
A quiet hello
Have something thoughtful in mind?
I’m always interested in meaningful products, expressive brands, and digital experiences that deserve a little more clarity.
Start a conversation