Hey, I'm Vaishali. I design the moment between curiosity and conviction.

Manage and optimize the Shopify storefront, including product pages, collections, variants, navigation, promotions, and shipping information.

Create SEO-focused product content, metadata, image naming, alt text, and structured specifications to improve discovery and usability.

Design branded email campaigns, social media content, promotional graphics, and digital assets for product launches and seasonal campaigns.

Customize Shopify themes and improve storefront functionality using Liquid, HTML, and CSS.

Coordinate product merchandising, customer communication, order updates, and manufacturer information across the online buying journey.

Maintain a consistent visual identity and customer experience across the website, email, social media, and printed materials.

Designed and developed visually polished B2B-style landing pages with smooth animations, modern layouts, and responsive UI optimized for performance and user engagement.

Translated high-fidelity UI/UX designs from Figma and Adobe XD into reusable React components, ensuring visual consistency and design accuracy across devices.

Utilized Figma to develop and produce high-quality digital graphics and layouts.

Created interactive prototypes and scalable UI systems for web apps.

Contributed to design system libraries, establishing reusable patterns and accessible components.

Shipped features with React and TypeScript, integrated REST APIs, and improved performance.

Ran usability testing loops and fed learnings back into iterative releases.

Designed low-fidelity and high-fidelity prototypes.

Spearheaded an app builder UI using Next.js and Vercel, setting up foundations and reusable components.

Contributed to performance, prototyping workflows, and guided usability testing with Figma assets.