Absolut Motion

A visual brand study exploring motion, temperature, and minimal form - translated into posters and merchandise for Absolut.

Brand StudyVisual DesignMerchandisePosters

Concept

The goal was to express Absolut as a drink without showing the bottle explicitly. Motion, ice, glass distortion, and typography were used as primary visual cues to evoke coldness, clarity, and energy.

Design Focus

  • Minimal typography paired with physical metaphors
  • Cold color palette anchored in Absolut blue
  • Motion-inspired composition and distortion
  • Scalable visuals across print and merchandise

Poster Explorations

Merchandise Applications

T-Shirt Design
T-Shirt Design
Tote Bag Design
Tote Bag Design

Outcome

This study demonstrates how a strong brand identity can be expressed through abstraction and material cues. By focusing on motion and temperature, the visuals remain unmistakably Absolut while allowing flexibility across formats.